Privacy notice

In effect from November 1, 2026.

This website is published by The Ledger Law Firm, 5160 Birch Street, Suite 200, Newport Beach, CA 92660. The attorney responsible for its content is Emery Brett Ledger.

Below, “the firm” is The Ledger Law Firm and “the site” is caraccidentlawyer.si.

In brief

• The site itself sets one small cookie, named vc, which holds the country (and, in the United States, the state) your connection appears to come from and lasts one day. It stays on your device and goes back only to this site, and the site reads it to apply the advertising rule described under “Analytics and advertising”. The site loads Google’s tag and Microsoft’s tag, which set cookies of their own (see “Analytics and advertising”). It loads one call tracking script, from CallRail, which sets cookies of its own (see “Call tracking”).
• The hosting service receives your device’s IP address in order to send you each page, and keeps a log of requests (the time, the page, the IP address, the page you came from and your browser type) for 30 days. The firm reads that log only as daily totals.
• If you send the form, what you answered and a few details of your visit go to the firm, which records them and may call or text you.
• You can ask what the firm holds about you, or ask for it to be deleted, using the address at the end of this notice.

Notes kept in your browser

So the firm can tell which page or advertisement brought a request, the site writes two small notes to your browser’s own storage. They are not cookies, and they go nowhere unless you send the form.

• One note is about your first visit: the first page you opened, the other website you came from if there was one, any campaign tags in the address (the “utm” tags and the click identifiers that Google and Microsoft add to their ads, such as gclid and msclkid), and the time.
• The other note holds the same details for the visit you are in now, and it is erased when you close the tab.
• When you send the form, a third note records that you did, so the thank you page can count it once. The thank you page erases it.

The first note stays until you clear this site’s data in your browser settings. If your browser blocks storage, the site still works.

Analytics and advertising

The site uses Google’s tag to count visits and to tell Google Ads when a visit that began with an ad led to a request or a telephone call. The tag runs in your browser, sets cookies of its own, and tells Google the page you are on, where you came from, any ad click identifier in the address, your IP address, your browser type and roughly where you are. When you send the form, or tap a telephone number, the tag reports that it happened and nothing you typed.

The site also uses Microsoft’s advertising tag, which Microsoft calls UET, to tell Microsoft Advertising when a visit that began with one of its ads led to a request or a telephone call. The tag runs in your browser, sets cookies of its own, and tells Microsoft the page you are on, where you came from, any ad click identifier in the address, your IP address, your browser type and roughly where you are. When you send the form, or tap a telephone number, the tag reports that it happened, with this site’s name, and nothing you typed.

For visitors in Europe, the United Kingdom, Switzerland and Washington State, and for any browser that sends the Global Privacy Control signal, the site does not let Google or Microsoft use these details for advertising audiences (Microsoft’s tag is not loaded at all). Anyone else can opt out on that browser from the “Do Not Sell or Share My Personal Information” link at the foot of every page, which opens this page. You can clear their cookies in your browser settings at any time, or block the tags with a content blocker, and the site still works.

Call tracking

The telephone number on a page may be a tracking number that rings the firm’s intake line. To do that the site loads a script from CallRail, Inc. The script runs in your browser, sets cookies of its own, and tells CallRail the page you are on, where you came from, any ad click identifier in the address, your IP address and your browser type. When you call a number it shows, CallRail connects the call, records and transcribes it, and keeps your number and the time of the call for the firm. CallRail’s form capture is switched off, so what you type in the form is not sent to it. You can clear its cookies in your browser settings at any time.

What the form sends

When you press the button on the last question, the site sends the firm:

• your first and last name, your phone number, your email address if you gave one, and the state where the crash happened
• your answers to the questions about when it happened, who was hurt and whether a lawyer is already involved, and anything you wrote about what happened
• that you ticked the box to be contacted, and which version of that sentence was on the screen
• the page you sent the form from, the page you landed on in this visit and in your first visit, and the website that sent you, if any
• the campaign tags and click identifiers described above
• whether you were on a phone, a tablet or a computer, and the time
• your IP address, which comes with the request
• two signals used to screen out automated submissions: how long the form was open, and a hidden box that people never fill in

What the firm does with it

• It records your request in its case management system.
• It calls or texts the number you gave, about your request and the firm’s services. A call may be placed or answered by the firm’s automated intake assistant, which the firm calls SI. SI is an AI: a computer program, not a person, and it says so when it calls. Calls may be recorded, as the sentence beside the tick box says.
• It decides whether its lawyers can help, and with what.
• It keeps a record of your agreement to be contacted: the wording, the time, the page and your IP address.
• It uses the details of your visit to learn which pages and ads bring people to the site.

Who handles it for the firm

The firm does not sell what you send through this site, and the site sends nothing you type to advertising companies. These kinds of provider handle information for the firm so that they can provide their services to it:

• Amazon Web Services, which hosts the site and carries the form to the firm
• the provider of the firm’s case management system
• the firm’s telephone and text message providers, including the provider of its automated intake assistant
• Google, which provides the analytics and advertising measurement described above
• Microsoft, which provides the advertising measurement described above
• CallRail, Inc., the call tracking and call recording service described above

The firm may also disclose information where the law requires it.

Protection against abuse

To stop the form being flooded, the site counts recent requests. For that it keeps a scrambled form of your IP address and of the phone number on the request. The scrambled form cannot be turned back into the address or the number, and each entry expires about a day after it is made.

How long the firm keeps a request

For as long as it needs to answer the request and to meet its legal and professional obligations.

Your choices

• You can ask what the firm holds about you, ask for a correction, or ask for deletion. Write to the address at the end of this notice, or call the number there.
• You can stop texts by replying STOP, and you can tell any caller, the assistant included, that you want no more calls. Your carrier’s message and data rates may apply, and the number of messages varies.
• You can clear the notes in your browser at any time.

The site does not change what it does when your browser sends a “do not track” signal; it does honor the Global Privacy Control signal, as described above.

Health information

What you tell the firm about an injury is health information. If you live in Washington, or your information is collected there, the separate consumer health data privacy notice explains how it is handled.

Children

The site is not meant for children under 13, and the firm does not knowingly collect their information through it.

Changes

A changed notice will be posted here with its date. If a tag or script not described here is ever added to the site, this notice will be changed first.

Writing to the firm about your information

Write to the firm, or call: